AccuVIEW is a cost-effective solution developed by Texas Digital to improve your drive-thru performance. Texas Digital is the leader in order confirmation display technology with more than 19,000 units installed worldwide. The following information, gathered with the help of independent operators, illustrates the return on investment to justify your AccuVIEW purchase.

According to QSR Magazine’s October, 2006 Drive-Thru Study, order accuracy is considered “very important” by more respondents (86%) than any other factor. The error tarnishes the experience for the customer and the restaurant’s overall image. Additionally, the wasted food costs the restaurant money.

Example:

2 errors eliminated per day x $2 wasted food costs = $4 per day x 365 days a year $1,460 per year

Research indicates 10% of drive-thru customers make purchase decisions based on items promoted at the drive-thru.

Example:

240 cars in drive-thru per day x 10% = 24 cars per day x $2 incremental purchase = $48 additional revenue per day x 365 days a year = $17,520 x 30% margin $5,256 per year

Speed-of-Service

Time is saved by reducing the need to repeat orders and re-ring misunderstood information. According to QSR Magazine’s October 2005 issue, stores with an order confirmation solution process orders between 15 and 50 seconds faster. Improved speed of services leads to additional cars in your drive-thru.

Example:

4 additional cars per day x $6 average check = $24 incremental revenue a day x 365 days per year = $8,760 x 30% margin $2,628 per year

Reduced Theft

Displaying order information directly to customers is a security measure that ensures cash integrity. Reducing theft by as little as 0.5% per year can produce significant savings.

Example:

$1,200,00 annual gross sales x 60% drive-thru = $720,000 x 0.5% theft reduction $3,600 per year

Summary

Minimizing potential problems while maximizing drive-thru performance, Texas Digital’s AccuVIEW Order Confirmation Display offers a quick Return on Investment.

Example:

$5,000 unit cost ÷ $12,944 impact/return x .386 x 12 months

Payback in 4.6 months!